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1What Are Cookies

Cookies are small text files that websites place on your device (computer, smartphone, or tablet) when you visit them. They serve various purposes, from keeping you logged in to remembering your preferences and analyzing how you use the site.

1.1 How Cookies Work

When you visit a website, the server sends a cookie to your browser. Your browser stores it in a dedicated file on your device. On subsequent visits, the browser sends the cookie back to the server, allowing the site to recognize you and remember your preferences.

1.2 Types by Duration

  • Session Cookies — Temporary cookies that are deleted when you close your browser. They're used to maintain your session (e.g., keeping you logged in).
  • Persistent Cookies — Cookies that remain on your device for a set period or until you manually delete them. They remember your preferences between visits.

1.3 Types by Origin

  • First-Party Cookies — Set directly by WiseTopicHub. These are used for core functionality and preference management.
  • Third-Party Cookies — Set by external services we use (Google Analytics, AdSense). These are used for analytics and advertising.

2How We Use Cookies

We use cookies for the following general purposes:

  • Operation — Enabling core site functionality, navigation, and security features.
  • Preferences — Remembering your settings such as dark mode, font size, language, and cookie consent choices.
  • Performance — Understanding how visitors interact with our Site so we can improve speed, design, and content.
  • Analytics — Gathering anonymous usage statistics to understand traffic patterns and popular content.
  • Advertising — Serving relevant advertisements and measuring ad campaign performance.
We Never Use Cookies To

Store your passwords in plain text, sell your browsing data, or track you across the internet for purposes unrelated to our Site.

3Essential Cookies Always Active

These cookies are necessary for the website to function properly. They cannot be switched off as they are required for basic operations like security, network management, and accessibility. You can set your browser to block these, but some parts of the Site will not work.

Privacy Impact: Minimal

Essential cookies do not collect any personally identifiable information. They only contain anonymous tokens required for site operation.

4Functional Cookies

Functional cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we've added to our pages. They remember your choices and provide a more personalized experience.

Cookie Name Purpose Duration Provider
__wth_theme Stores your dark/light mode preference 1 year WiseTopicHub
__wth_lang Remembers your language preference 1 year WiseTopicHub
__wth_font Stores your font size preference 1 year WiseTopicHub
__wth_recent Tracks recently viewed articles 30 days WiseTopicHub
When Disabled

If you disable functional cookies, the site will still work, but you'll need to re-enter your preferences each time you visit. Reading progress and saved settings won't be remembered.

5Analytics Cookies

Analytics cookies help us understand how visitors use our Site. They collect anonymous, aggregated data about page views, time on site, traffic sources, and navigation patterns. This helps us improve content, fix issues, and optimize performance.

Cookie Name Purpose Duration Provider
_ga Distinguishes unique users for Google Analytics 2 years Google
_ga_* Maintains session state for GA4 2 years Google
_gid Distinguishes users for Google Analytics 24 hours Google
_gat Throttles request rate to Google Analytics 1 minute Google
__wth_anon_id Anonymous user ID for internal analytics 1 year WiseTopicHub
__wth_scroll Tracks scroll depth for content analytics Session WiseTopicHub
__wth_perf Monitors page load times and performance Session WiseTopicHub
__wth_utm Stores UTM parameters for campaign tracking 30 days WiseTopicHub
Google Analytics Privacy

We use Google Analytics with IP anonymization enabled. This means your full IP address is never stored by Google Analytics. We do not share your data with other Google products for advertising purposes.

6Marketing & Advertising Cookies

Marketing cookies are used to deliver relevant advertisements and track ad campaign effectiveness. They may be set by our advertising partners to build a profile of your interests and show you relevant ads on other sites.

Cookie Name Purpose Duration Provider
_gcl_au Google AdSense conversion tracking 90 days Google
__gads Serves Google AdSense advertisements 2 years Google
IDE Doubleclick ad targeting and reporting 1 year Google
__wth_newsletter Tracks email campaign performance 30 days WiseTopicHub
__wth_affiliate Tracks affiliate link referrals for commission 30 days WiseTopicHub
NID Google advertising preferences 6 months Google
Affiliate Disclosure

Our affiliate tracking cookie helps us earn a small commission when you make a purchase through our links. This never affects the price you pay and helps us keep our content free.

7Third-Party Cookie Providers

We work with the following third-party services that may set cookies on your device. Each provider has their own privacy and cookie policies:

Service Purpose Category Policy
Google Analytics Website traffic analysis and reporting Analytics View Policy
Google AdSense Advertising and ad targeting Marketing View Policy
Cloudflare CDN security and performance Essential View Policy
Mailchimp Email newsletter delivery Marketing View Policy
Font Awesome Loading icon fonts on the Site Functional View Policy
External Services

We have no control over cookies set by third-party services. To learn more about their practices, please visit their individual privacy and cookie policies linked above.

11Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage, technology, or legal requirements. When we make changes:

  • We will update the "Effective Date" at the top of this page.
  • For significant changes, we will ask for your consent again via our cookie banner.
  • Minor updates (e.g., adding a cookie) will be reflected in this document without requiring new consent.
Stay Updated

Check back periodically or subscribe to our newsletter to be notified about changes to our cookie practices. We'll always ask for consent before activating new marketing or analytics cookies.

12Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

WiseTopicHub — Cookie & Privacy Team